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003
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Aesthetx
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Brand
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Role
Producer + Production Manager + Editor
Deliverables
1 Main practise film + 2 personal brand films.
About
In a large scale brand development of their newly combined practice, Dr. Kamakshi Zeidler and Dr. Lawrence Berkowitz wanted to create a suite of videos that would communicate their unified vision of what working together meant.
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Insight
Working with the pair, for me, became a masterclass in what it meant to rely on a creative partner. The two had chosen to undertake different areas of plastic surgery, had risen to great heights in their respective fields, but shared a unique reverence for what it is that they did every day. Separately their characters were warm, precise in how they spoke, and direct with their communication. But once they were in the same room, they captivated everyone around them with their passion for making people happy. Inside the operating theatre and out, what they had realized in themselves, and found in each other was the undeniable power of making people smile and feel better in their bodies.
“Teamwork:
Having someone there to help you reflect, and make decisions.
Build off of one another’s complimentary knowledge.
Bring new perspective to the conversation. ”